Hong Ya International Co., Ltd. Official Website Privacy Policy

Hong Ya International Co., Ltd. (“the Company”) is committed to collecting, processing, and using your personal data in accordance with the Personal Data Protection Act and other applicable laws and regulations, and will adopt appropriate security measures to protect your privacy and rights. This policy applies to the collection and use of personal data when you use the Company’s official website (“the Website”).

Table of Contents

1. 1. Scope of Application
2. 2. Collection, Categories, Purposes, and Use of Personal Data
3. 3. Your Rights
4. 4. Security Measures
5. 5. Use of Cookies
6. 6. Online Advertising and Remarketing
7. 7. Disclosure, Modification, and Deletion of Data
8. 8. Policy Amendments
9. Contact Information & Update Date

1. Scope of Application

1. Please read and agree to all terms of this policy before using the Website’s services. If you do not agree, please refrain from using the Website.
2. This policy explains how the Company handles personally identifiable information collected when you use the Website’s services.
3. This policy does not apply to websites or services outside of the Website, nor does it apply to personnel not entrusted or managed by the Company.

2. Collection, Categories, Purposes, and Use of Personal Data

(1) Methods of Collection & Data Categories

• Browsing Records: When you visit the Website, the system automatically records your IP address, time of use, browser type, and browsing/click history (for internal optimization purposes only).
• Service/Transactions: When using the Company’s services or participating in activities, you may provide your name, address, phone number, email address, gender, date of birth, consumption, and transaction data.

(2) Purposes of Collection

• Providing and improving Website and membership services
• Processing transactions, delivery, and after-sales services
• Marketing and remarketing activities (within legal limits)
• Membership management and customer relationship maintenance
• Market analysis, statistics, and research
• Legal compliance or rights protection

(3) Scope of Use & Third Parties

• Personal data will only be used within the scope of the stated purposes and in accordance with the law, and will not exceed the originally disclosed scope.
• Unless with your consent or required by law, the Company will not provide your personal data to third parties.
• Where necessary, your data may be shared within the stated purposes with the Company’s distributors, marketing, and analytics providers (e.g., Google, Facebook, Instagram, LINE, Google Analytics) to optimize services and advertising.

(4) Retention Period

The Company will retain your personal data for up to 5 years after the purpose of collection has been fulfilled, in accordance with legal requirements or business needs. Afterward, it will be deleted or anonymized.

3. Your Rights

Under Article 3 of the Personal Data Protection Act, you have the right to:

1. Access or request to review your personal data
2. Request copies of your personal data
3. Request supplements or corrections
4. Request cessation of collection, processing, or use
5. Request deletion

The Company will process and respond to your request within 15 days after verifying your identity.

4. Security Measures

• Basic Policy: Establish data protection and management guidelines, specifying legal compliance and responsibilities.
• Processing Standards: Implement standard operating procedures for each stage: collection, use, storage, provision, deletion, and disposal.
• Organizational Management: Assign data management officers, control access permissions, and set up violation reporting mechanisms.
• Personnel Management: Conduct regular staff training on personal data protection.
• Physical Security: Restrict access to data storage areas and properly manage devices, media, and documents.
• Technical Measures: Access control, firewalls, antivirus protection, intrusion detection, and abnormal access prevention.
• External Environment: Implement necessary protections according to the personal data laws of the relevant jurisdiction.

5. Use of Cookies

To provide a better service experience, the Website uses cookies. You can disable cookies in your browser settings, but doing so may affect certain functionalities.

6. Online Advertising and Remarketing

The Company may use third parties (e.g., Google, Facebook) for remarketing, which may involve the use of cookies or similar technologies to deliver ads based on your past browsing behavior. You may manage or delete cookies and advertising IDs at any time through your browser or third-party tools, or visit the following pages to manage preferences or opt-out:

• Google Ads Settings page
• NAI Consumer Choice page

7. Disclosure, Modification, and Deletion of Data

If you wish to access, modify, delete your membership data, or request to stop using the Company’s services, please contact the Company via the Website’s customer service. After verifying your identity, the Company will proceed in accordance with regulations to prevent unauthorized disclosure.

8. Policy Amendments

The Company reserves the right to amend this policy at any time and will announce the update date on the Website. Amendments will take effect from the date of announcement. You are encouraged to review this policy periodically to stay informed of any updates.

Contact Information & Update Date

Contact Us: For questions or complaints, please use the Website’s “Contact Us” form to reach customer service.

Update Date: August 11, 2025

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